Hello! So glad you clicked here. What is truth? That’s a bigger question than we have time to answer, but here’s what it means for us. On this page, we’re not going to spin you. We’re not going to bullshit you. We’re just going to lay out what’s up. We freaking hate some of the stuff we have to do to get our product noticed. But we thought that if we can do this in a fun, authentic way, and have a great time doing it…we’ll try and share that vibe with our crew and all you yachties out there.

  • Truth Speak #1

    Our Merch
    Is freakin’ great, but if you want reasonably priced gear, made in the US, by people paid $25 and hour, you’re not going to find it. If you don’t mind paying a shit ton, then contact us and we’ll give you some great links. There some fantastic brands out there that charge about $175 a sweatshirt, and they’re gorgeous! We love that idea, and if you all keep clamoring for it, we’ll do it. But right now we make our stuff over seas, ethically, then bring it to the states for any final touches or details. It’s the only way we can keep prices low.

  • Truth Speak #2

    Do you actually live in La Jolla?
    Yes! Or at least our fearless Captain does. He actually lives about 2 minutes from La Jolla Shores if you know where that is. I live about a mile from the beach in sunny Encinitas CA!

  • Truth Speak #3

    Do you own a Yacht?
    NO! That shit is expensive yo! My yacht is my surfboard. Even if we could afford one, we probably wouldn’t get one.  

    Why Not?
    We love the idea, but no one needs that much money. Maybe an 18” Whaler someday. If not, I’m cool just putting around on a duffy in Balboa Bay!

  • Truth Speak #4

    Is there a ‘Real La Jolla Yacht Club’?
    There was! Back in the roaring 20’s there was an epic club down by the shores called the La Jolla Yacht Club. It’s since gone, but there is now a La Jolla Beach and Tennis Club. Super fun, but also super expensive and stuffy. Our goal is to take what’s best about the yachting experience, take out all the weird parts (like all the old racist shit they used to get up to) and bring you all the good parts. If things go well, we’ll be opening our physical location down by the shores. Drinks, gear, sun, sand…gonna be good freakin’ times!

  • Truth Speak #5

    We do not look like these photos
    Sad but true. These are professional models. Though I’ve been lucky enough to be blessed with some rockin’ cheekbones, these people are way better looking that you or I will ever be.

    Why we use them
    Good question

    Maybe someday we won’t. But for now it’s fun to aspire to something. I may not look like that in my feed…but when the lighting’s right and my friends and I are floating a bit…we can get pretty damn close! 

  • Truth Speak #6

    What’s your favorite thing you sell?
    Honestly, we’re just getting started. But we have this drink kit in the works that’s going to be epic. We’re getting samples now, and it’s looking great. I also like the crew neck sweatshirt. You can’t have to many soft sweatshirts.

  • Truth Speak #7

    Do you give back
    Yes! Besides personally giving back, we give a portion of our profits back to ethically and socially minded charites.

    That sounds like bullshit
    Yeah, it kind of is. The truth is we don’t make any money right now. Everything we make, we invest right back into the company. This is actually like most start ups. So if someone says they give 10% of their profits away to charity- that’s great! Just know that their “profits” are probably $0. Our goal in the future is to give away 10% of everything we make to Surfrider foundation. The world is on fire right now, and we have to be part of the solution.

  • Truth Speak #8

    Did you Drink the Kombucha that J left in the fridge last weekend?
    Yes. Yes I did.

  • Truth Speak #9

    Why are you telling us all this?
    Dear Mr. Vernon, we accept the fact that we had to sacrifice a whole Saturday in detention for whatever it was we did wrong. But we think you’re crazy for making us write an essay telling you who we think we are. You see us as you want to see us… In the simplest terms, in the most convenient definitions. But what we found out is that each one of us is a brain, and an athlete, and a basket case, a princess, and a criminal… Does that answer your question? Sincerely yours, the Breakfast Club.